shift your city discovery

Endless photos of landmarks you’ll never revisit? There’s a better way to explore a city.
The pop-up store View is designed for tourists who want to discover Hamburg in a unique and memorable way. Moving beyond the typical tourist hotspots, visitors are encouraged to adopt fresh perspectives and explore the city with a rented Polaroid camera in hand.

Through themed photo challenges, location prompts, and the prospect of a final exhibition showcasing the best works, participants are inspired to engage with the city in a more mindful and playful way. The limited number of shots available adds an extra layer of intentionality, making every picture count.