shams

Shams is a fictional Lebanese restaurant where the richness of Eastern and Western cultures comes together through music, dance, and cuisine. It’s a place where people from all walks of life gather.

The project journey encompassed every aspect of creation, from conceptualizing the restaurant and developing its name and logo to designing its visual identity and communication materials.

Extensive research on Lebanon was central to the design process. The traditional Dabke dance, vibrant Mezze platters, and the beauty of Arabic calligraphy served as the foundation for shaping the restaurant’s identity, blending authenticity with creativity.