bike design

For the self-created fictional company BikeDesign, I developed a comprehensive visual identity, with a strong emphasis on the website. The centerpiece of the project was the bike configurator, designed to provide users with an easy and intuitive way to create their own custom city bike.

Simplicity and usability were my priorities when designing the configurator. Alongside this, I ensured a modern, cohesive visual identity that reflected the innovative and user-friendly essence of the brand.